NEWS & MEDIA
Busworld Kortrijk was a success for TEMSA!
02/11/2009 02:30
“It was a tremendous success,” says Wim Vanhool, Executive Board Member of Temsa Europe, “Customers appreciated the way we hosted them and in particular the confidence that we were able to create in terms of services and environmental performance.”
TEMSA products are sold in 46 countries of which at least 9 were
represented at Busworld and returned with signed purchase orders.
The key markets for TEMSA are still Benelux, Germany, Scandinavia,
Italy and France. The preferred vehicles for years have been
the touring coach TEMSA SAFARI HD in stainless steel and the
midi-coach TEMSA OPALIN in touring or intercity version. The city
bus TEMSA AVENUE also made a great impression and constituted a
major part of the total sales at Busworld Kortrijk.
"Choosing Hall 7 exclusively for us was of course a bit risky,"
says Ali Murat Atlas, Managing Director of Temsa Europe, "But we
were confident that customers would look for us and we have taken
every opportunity that was available to remind them that we were
waiting for them in Hall 7. Once they reached us, many enjoyed
staying for a long time. Now everyone knows where to find us for
the coming Busworld Kortrijk exhibitions."
TEMSA presented the world première of its AVENUE HYBRID which drew
a lot of attention and effectively positioned us as a legitimate
partner for the development of city buses for environment-friendly
public transportation. The shift towards environmentally-conscious
products and services was valued by over 500 visitors who preferred
a digital product brochure instead of the paper version. In
addition, TEMSA had a tree planted on behalf of each of these
visitors.
"We are very happy with the quality of the visitors," says Louis
Kern, Group Product Manager, "Interest is high, also from research
and development companies who see TEMSA now as a brand that stands
for innovation. We will pursue our efforts to
bring additional features on to the market that will
lower the kerb weight of our vehicles and increase their cost
efficiency and environmental performance."
For more information on our products & services please
visit our website www.temsa.com
Annex
Fact sheet TEMSA Global
Contact person
For more information: Vincent Vannerom, vincent.vannerom@temsaglobal.com
TEMSA Europe NV, Dellingstraat 32, 2800 Mechelen, Belgium
T: +32 15 44 00 00, F: +32 15 44 00 09
Strategy - TEMSA stands for "Value in Motion" or
Lifetime Ownership Value
TEMSA is continuously concerned about the
efficiency of its products and services as to their capacity to
enable bus operators to run a profitable business. Its promise to
them is a low lifetime ownership cost. The brand has some key
assets to be able to sustain this positioning:
- Geo-strategic manufacturing: TEMSA builds
where it presents a direct advantage to the market where the
product will be distributed while reaching the highest standards of
quality. Vehicles for Europe are built in Turkey. Vehicles for the
MENA region and the Gulf Countries are built in Egypt.
- In-house R&D capacity: TEMSA has an
independent R&D company that has a wider scope of research than
classic R&D departments in the automotive industry. This allows
it to do primary research on materials particularly and alternative
energy sources. The most tangible result is that TEMSA products are
among the lightest in their category. Lighter means less
consumption, pollution, and maintenance. This has a direct impact
on the balance sheet as the weight reduction can make the operator
save up to 10% of its initial investment.
- Network of experts: TEMSA products are sold in
more than 46 markets through 48 dealers and distributors. The brand
favors the local approach: leveraging the knowledge, relationship
and market expertise of a local partner to serve its customers best
in each market with a product that is adapted to their local
needs.
Background information TEMSA
TEMSA is a Bus & Coach brand belonging to the
company TEMSA Global. TEMSA Global is one of the companies of the
Sabanci Holding, Turkey's leading financial and industrial
conglomerate. The brand is sold in more than 46 markets including
Europe, North Africa, Middle East, Gulf countries and CIS. The
company has 2 bus & coach production plants: Adana (Turkey) and
Cairo (Egypt). 75% of its production is destined for international
sales of which 80% in Europe.
TEMSA offers 16 models in total according to the various needs of
the regional markets and of the particular usages: touring,
intercity and city.
For more information please visit our website www.temsa.com
For more information on Sabanci please visit www.sabanci.com
Please also find attached our corporate
brochure for reference.
